Sensoryx at the Beijing International Film Festival: Blending Innovation with Cinematic Diplomacy
As Switzerland took center stage as Country of Honor at the 15th Beijing International Film Festival (BJIFF), the Swiss Embassy in China made a bold choice: to celebrate not only Swiss cinematic excellence but also the nation’s forward-thinking technology. Among the diverse Swiss delegation of filmmakers, producers, and festival leaders, Sensoryx proudly represented the frontier of spatial interaction and digital artistry.
A Delegation Grounded in Creativity—With an Eye to the Future
In keeping with BJIFF’s growing attention to XR and immersive media, the Swiss delegation was intentionally curated to showcase both cultural legacy and technological vision:
Film Industry Leaders: Directors, producers, and curators took part in Swiss Film Week, conducted masterclasses at top institutions including BFA and PKU, and contributed to jury duties for the Tiantan Awards.
Tech and Storytelling: Anaïs Emery, Executive and Artistic Director of the Geneva International Film Festival (GIFF), joined the delegation as a champion of emergent narrative formats—XR, VR, and beyond—reinforcing the notion that the future of film includes immersive experiences.
An Embassy Gala Reimagined Through Spatial Tools
On April 22, the Swiss Embassy in Beijing hosted a private gala attended by leading Chinese filmmakers, diplomats, and cultural innovators. While Swiss classics posters were displayed outdoors, Sensoryx transformed the reception space into an interactive zone where guests engaged directly with spatial technology:
MALIANG Magic Pencil—our dual-reality stylus—allowed guests to sketch luminous strokes in mid-air, turning traditional autographing into spatial artistry.
Real-Time Projection: A live feed displayed guests’ 3D signatures and illustrations on an LED wall, building a collaborative “digital fresco” that evolved throughout the evening.
A Moment of Artistic Brilliance with Sun Yitian
Rising contemporary-art star Sun Yitian, fresh from her playful collaboration with Louis Vuitton in Shanghai, picked up the MALIANG Magic Pencil for her first foray into immersive creation. Surrounded by cameras and smartphones, she improvised a spatial artwork, sending the audience into rapt applause and flooding WeChat with clips minutes later.
Why This Matters
Tech as Cultural Metaphor: By replacing the leather-bound guest book with spatial autographs, Sensoryx illustrated Swiss innovation in a way that was both tactile and poetic—precise, human-centered, and seamlessly digital.
Spatial Tools in Ceremony: The “Virtual Signing Book” demonstrated how motion-tracking tools can elevate not only entertainment, but formal events—merging tradition with next-gen interaction.
With Thanks
We extend our deepest appreciation for the success of the evening to:
- HE. Ambassador Jürg Burri, Embassy of Switzerland in China
- Tehani Pestalozzi, Counsellor and Head of Culture and Media
- Juri Mischler, Project Manager, Swiss Embassy
- Nicola Ruffo, Director, SWISS FILMS
- Sun Yitian, for her inspired participation
- and everyone else involved in this great event.
This event at BJIFF marks another meaningful step in Sensoryx’s mission: bringing intuitive motion tracking and spatial creativity to global cultural platforms. From studios to embassies, we continue to explore how XR tools can enhance both artistic and diplomatic storytelling.
BJIFF 2025 Impressions
Photos credits : Embassy of Switzerland in China
Want to learn more about sensoryx’s motion tracking technology and innovative spatial tools? Don’t hesitate to reach out to us. We’d love to hear from you and discuss how our technology can enhance your XR experiences!
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