
Sensoryx Creative: Spatial Tools at Downtown Studio Geneva
We’re excited to announce that our Creative Strategy and Business Director, Salar Shahna, is the newly awarded Explore Resident at Downtown Studio. A visionary in immersive media and founder of the World XR Forum, Salar will be supporting Downtown Studio’s XR initiatives while providing sensoryx with a valuable extension for creatives in Geneva.


Beginning of a new era
Salar’s expertise at the intersection of art, technology, and business will be instrumental in driving innovation and fostering new opportunities for sensoryx in Geneva’s vibrant creative ecosystem.
This expansion marks an exciting chapter in our journey as pioneers in intuitive motion tracking technology for spatial computing, XR, simulated reality, and motion capture.
With sensoryx HQ in Zurich, a hotbed of world-class engineers, we are continually refining the most advanced motion tracking solutions in the industry. Our cutting-edge technology is crafted to serve the true purpose of creation—providing artists, designers, and developers with the tools they need to push boundaries and bring their visions to life.
Under the label “sensoryx creative”, this new collaboration at Downtown Studio Geneva is more than an expansion—it’s an invitation. By opening the doors to our spatial computing and motion capture tools, we are cultivating a thriving ecosystem where creatives can explore, innovate, and collaborate. Whether it’s designing groundbreaking XR applications, creating in immersive environments, or using our tools for virtual and on-set film production, this new space will empower the next wave of creators to fully realize their ideas.
As Downtown Studio lays the foundation for an XR film stage in its premises, the possibilities expand even further. Sensoryx’s spatial tools could revolutionize the production process, merging the physical and virtual worlds in unprecedented ways.
“Technology should be an extension of imagination, a bridge between what we can dream and what we can create.” This is the ethos driving sensoryx creative at Downtown studio—a space where the future of art and technology converge.
Join us on this exciting journey as we democratize what’s possible in the world of spatial computing and immersive experiences!
Downtown Studio: A New Creative Home at the heart of Geneva
Downtown Studio, founded by visionary entrepreneur Olivier Pictet and led by CEO Pascal Tea, provides the perfect ecosystem for our creative endeavors. This 1500-square-meter space in the heart of Geneva offers state-of-the-art facilities for audiovisual production, making it an ideal location for sensoryx to push the boundaries of immersive experiences.


Inaugural XR Event: FEELING SPATIAL
Mark your calendars for November 8th, 2024 from 18:30 to 20:30! Downtown Studio and Salar Shahna, will be hosting a bilingual masterclass titled “FEELING SPATIAL: Immersive creation at your fingertips” / “Feeling Spatial : La création immersive à portée de main.”
This masterclass builds on the momentum from the Digital Night at the 30th Geneva International Film Festival (GIFF 2024) on November 6th and the Geneva Digital Market (GDM) from November 4th to 7th.
The evening will feature:
- A conference with an impressive panel of speakers, including:
- Dr. Rolf Adelsberger: sensoryx CEO and Founder
- Nick Ladd and Nicholas Saunders, artist and developer of Gesture VR
- Alexia Weill: Renowned French-Swiss sculptor artist
- Hands-on demonstrations of our MALIANG Magic Pencil and other cutting-edge spatial tools
- Networking opportunity with drinks
Join us for an evening of inspiration, innovation, and immersive experiences!
Welcoming New Team Members
To support our expansion and drive innovation, we’re excited to welcome several new members to the sensoryx family:
- Olivier Paturel: 3D and Unity Artist
- Silvie Strub: Digital Marketing Officer
- Ying Chan: Development Intern in Zürich
Exciting Developments in Virtual Production
We’re also thrilled to share the latest news from our partners at Downtown Studio. They’ve recently unveiled a cutting-edge XR studio featuring a stunning 5.5m x 3m LED wall with a 2.6mm pitch, offering exceptional image quality. This state-of-the-art facility, developed in collaboration with Cercle des Bains Genève and Dorier, is perfect for immersive productions, spectacular events, and impactful presentations. It allows for the seamless integration of interactive and customized digital backgrounds, elevating the possibilities for creative projects.
This development aligns perfectly with our upcoming blog post on virtual production, where we’ll dive deep into how sensoryx’s spatial tools can revolutionize the filmmaking process. We’ll explore how our technology, combined with facilities like Downtown Studio’s new XR stage, is opening new horizons for creators. From real-time visualization to interactive set designs, we’re excited to share how the convergence of physical and virtual production is reshaping the entertainment industry. Stay tuned for this in-depth look at the future of filmmaking!
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